Fractional CMO (Chief Marketing Officer)

If you're looking for highly experienced, executive-level review, advice, recommendations, guidance, and oversight to help your business grow it's profits and value but do not need a full-time chief marketing officer, my fractional or part-time CMO services may be the solution.  This type of service is flexible and can be structured in any number of ways.

I've helped clients with my fractional CMO services on a short-term or project-specific basis, and I've also been helping certain clients with these services on an on-going part-time basis that has lasted for more than 10 years.

I have a track record and reputation for driving measurable impact by creating and implementing unique and genuine marketing campaigns and initiatives. I draw upon my vast experience, strong strategic thinking, creativity, analytical skills, and ability to develop comprehensive marketing plans and identify actionable strategies. I have in-depth knowledge and experience with both digital and traditional marketing strategies. I possess proficiency in marketing analytics, metrics tracking, data-driven decision-making, and am constantly staying up-to-date with industry trends and best practices.

When clients engage me as a fractional CMO, I take a hard look at their business and brand by reviewing their operations, conducting internal and external research, and providing a list of observations, ideas, and recommendations to be discussed, considered, and implemented - all with the goal and purpose of improving long term profitability and value. Once the strategies, plans, and tactics are developed, I can also help business owners, CEO's, Presidents, or Boards of Directors make sure they are implemented properly and are being effective.

The following is a brief outline of the services I provide to clients as a fractional chief marketing officer:

Market Research and Consumer Insights

I conduct market research, consumer surveys, and competitor analysis to identify trends, consumer preferences, and competitive advantages. Utilize data-driven insights to inform marketing decisions, refine target audience segmentation, and identify innovative approaches to reach and resonate with our target customers.

Brand Positioning and Messaging

I create, refine, and/or enhance brand positioning and messaging to effectively communicate a client's unique value proposition to the target audience. I ensure consistent and compelling brand messaging across all marketing channels and touchpoints.

Marketing Roadmap and Playbook Development

I create strategic marketing roadmaps and playbooks aligned with the brand, the vision, and the business goals. I conduct a thorough analysis of the market, target audience, and competitive landscape to identify growth opportunities and develop a plan that outlines key marketing initiatives.

Execution and Implementation Strategy

I develop detailed execution and implementation plans for each initiative in the marketing plan. Define clear objectives, target metrics, and timelines. I collaborate and coordinate with cross-functional teams, including product development, sales, and creative, to ensure seamless execution of marketing initiatives.

Measurable Impact

I establish key performance indicators (KPIs) and metrics to measure the impact of marketing initiatives. Implement tracking and analytics tools as needed to monitor campaign performance, customer engagement, and return on investment. I continuously evaluate and optimize marketing efforts based on data-driven insights.

Digital Marketing and Omnichannel Strategy

I oversee the development and implementation of comprehensive digital marketing strategies, including website optimization, social media campaigns, email marketing, influencer partnerships, and content marketing.

My fractional CMO services typically consist of one or more of the following, but can be customized in any way to meet a client's need, objectives, and goals:

• Participate in quarterly / monthly / weekly meetings to provide advice and guidance.
• Develop a brand platform.
• Develop a marketing strategy and plan.
• Oversee implementation of brand platform, marketing strategies, plans, and tactics.
• Build online visibility, brand, and reputation.
• Create unique, brand-specific content.
• Perform reviews and assessments.
• Engage and manage marketing and advertising related vendor relationships.
• Advise and support client staff members.
• Create marketing budgets and/or forecasts.
• Independent consultant and advisor to Owners, CEO's, Presidents, and Boards of Directors.

For additional information on my fractional CMO services, please contact me directly by calling or texting 419-890-5106 or send me an email message: tom@marketingqbc.com.